Following the discharge of her critically acclaimed “Renaissance” album, Beyoncé is again within the highlight with a brand new marketing campaign for Tiffany & Co. Celebrating individuality and self-acceptance, the “Lose Your self in Love” adverts discover Beyoncé modeling the model’s most iconic items, together with a Tiffany HardWear necklace, created particularly for the shoot, that took over 40 hours to assemble and boasts 18k gold hyperlinks. Photographed by Mason Poole and styled by Marni Senofonte and Patti Wilson, Beyoncé wears standout items like a black robe with thong-shaped hip cutouts, in addition to a plunging black corset with matching pants.

“I’m honored to proceed the partnership with Tiffany and Co. and to discover even deeper how lovely our connections are, once we really rejoice the connection and significance of affection that we’ve got for ourselves as people,” the “Virgo’s Groove” singer stated in an announcement. Later this season, Tiffany & Co. will debut an accompanying movie, soundtracked by Beyoncé’s “Summer season Renaissance” music and that includes choreography by legendary artistic Fatima Robinson.

Within the earlier Tiffany & Co.’s “About Love” marketing campaign, the model celebrated the love story of JAY-Z and Beyoncé. The imagery featured Beyoncé carrying a historic 128.54-carat Tiffany yellow diamond with a ’60s-inspired Givenchy robe that references Audrey Hepburn’s character in “Breakfast at Tiffany’s”(1961). The Carters additionally posed in entrance of Jean-Michel Basquiat’s never-before-seen “Equals Pi” (1982) portray for the couple’s first marketing campaign collectively — and a brand new artistic imaginative and prescient for the jewellery model beneath LVMH.

“Beyoncé and Jay-Z are the epitome of the fashionable love story,” Tiffany & Co.’s govt vp, Alexandre Arnault, stated in a press assertion on the time. “As a model that has at all times stood for love, power and self-expression, we couldn’t consider a extra iconic couple that higher represents Tiffany’s values. We’re honored to have the Carters as part of the Tiffany household.”

As a part of Tiffany’s partnership with the Carters, the model additionally pledged $2 million towards scholarship and internship applications for Traditionally Black Schools and Universities (HBCUs) by means of 2024. So far, the scholarship has been awarded to over 60 college students at Lincoln College, Norfolk State College, Bennett School, College of Arkansas, and Central State College.

See all of Beyoncé’s Tiffany & Co. campaigns forward.

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