Kim Kardashian and Balenciaga have had a yr of synergy, and immediately that relationship exhibits no indicators of slowing down. Balenciaga launched its Winter 2022 marketing campaign on Aug. 31, with Kardashian entrance and middle. The wonder mogul has been an envoy for the home for fairly a while, spearheading a few of its greatest traits: the Pantaleggings, the Le Cagole bag, the hybrid bodysuit gown, and the catsuit. The marketing campaign additionally stars fellow Balenciaga muse “Euphoria”‘s Alexa Demie.

For this marketing campaign, Balenciaga expands on the theme of “a time sooner or later when climate is generally simulated,” which we noticed bodily interpreted on the exhibits again in March. For the Fall 2022 Prepared-to-Put on present, fashions walked round in a simulated snowstorm. The brand new marketing campaign sees Kardashian because the winter queen in environments of snow and sea ice, whereas Demie is proven in a desert-like local weather. The marketing campaign photographs, centered round local weather change, had been created by Berlin-based photographer Daniel Roché.

A lot of Kim’s memorable fashion moments as of late have been linked to the French fashion home. There’s her notorious Balenciaga caution-tape second on the model’s Fall 2022 present in Paris; her “SNL” internet hosting debut clad in Balenciaga catsuits; the ominous shrouded ensemble she wore to the Met Gala; her look on the 2022 couture present with fashion icon North West within the viewers; and her most up-to-date camo Barbiecore second on Instagram.

Forward, scroll to see Kim Kardashian, Alexa Demie, and items of the gathering in all of the contrasting environments.


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