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The web’s favourite underwear model simply made its first-ever foray into the market of in-person purchasing, formally turning into extra accessible than ever earlier than and thus giving us much more incentive to top off on its silky, universally snug items. Do not thoughts us, we’re simply over right here already shopping for every thing!

ICYMI: Parade has teamed up with City Outfitters to take its wide-ranging, size-inclusive, and sure, even sustainable number of underwear types offline and into shops throughout the nation. Starting immediately, buyers can now flick through items from the unique Parade x UO collaboration — which options an 18-piece assortment of bralettes and underwear, together with 4 UO-exclusive types. The gathering is accessible to buy on-line at and can ultimately roll out into 25 City Outfitters retail places.

Since launching in 2019, Parade has helped to reshape the underwear and intimates industries for the higher by using sustainable supplies and the introduction of extra thoughtfully crafted, inclusive designs — even growing a cult following of teenagers, Gen Zers, and millennial buyers within the course of. Even in case you’ve but to check out the model’s beloved lingerie for your self, you will now have the prospect to buy them IRL — or simply bulk purchase the cheeky types on-line, too (truthfully, no matter you like).

Scroll by to browse (and store!) the Parade x City Outfitters collaboration earlier than it inevitably sells out — and belief us, it’ll promote out.


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