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Touchdown onto Susan Alexandra’s Instagram web page is like coming into a parallel universe. From inexperienced and yellow corn on the cob earrings hanging off a literal corn on the cob to a makeshift bra high normal out of fruit-shaped coasters, the model’s feed is a vibrant kaleidoscope of content material that you may’t assist however need to get slightly misplaced in.

Such is the world of Susan Alexandra, the beloved model that is managed to perform maybe probably the most elusive duties in fashion: having an undeniably distinct point-of-view. Via intricate, over-the-top beadwork, Susan Alexandra has turn into a go-to retailer of selection among the many celeb set, cultivating a following among the many likes of Emily Ratajkowski, Gigi Hadid, and Emma Chamberlain.

And now, the model is making its foray into the bridal house with a group of ornate beaded equipment starting from crowns to capelets to champagne luggage.

“We had been getting questions on [bridal] for thus lengthy,” Susan Korn, the model’s founder and artistic director, advised POPSUGAR. “And eventually, we had been like, ‘OK, let’s truly do one thing about it.'”

It made sense to department out and have these choices in place for brides looking for that daring, vibrant, signature Susan Alexandra contact for his or her huge day. The model had already been producing one-off bridal gadgets, Korn revealed, earlier than the official launch. The customized requests had been primarily bespoke luggage that brides would put on on their marriage ceremony day. One other in style specialty merchandise? Grooms searching for whimsical, unconventional ring bins.

“We did a whole lot of customized variations of these, like with completely different initials on them and with completely different colours and designs,” Korn stated. “It was actually, actually cute. We had been doing so lots of those who I used to be like, ‘Let’s simply preserve them present within the assortment as a everlasting factor.'”

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